![]() The streamer began quietly testing the value of objective, non-algorithmic-based discovery tools several years ago. Like almost all big changes to the Netflix user interface, the decision to supplement the company’s prized recommendation engine did not happen overnight. 1 on Netflix. Damn, I want in on that action.’ So now, to complement the personalization, we also highlight popularity.” “They want to be in the conversation: ‘Everyone’s talking about Queen’s Gambit. Instead, the lists were the result of the company realizing that the joiners among us are sometimes more inclined to check out a show or movie if they know a lot of other folks are also into it. “Some people, what they really want to see is, what is everyone watching?” explains Todd Yellin, Netflix’s vice-president of product. ![]() Todd Yellin, Netflix vice-president of product Some people, what they really want to see is, what is everyone watching? They want to be in the conversation. But the top tens weren’t about Netflix suddenly being more transparent, or even just trying to drum up some extra PR. Take those lists of the top-ten movies and series that began showing up in Netflix’s Browse section in early 2020: They generated a ton of publicity and buzz, since they marked the first time the streamer had publicly and regularly revealed how its titles were performing. The streamer isn’t alone in using fuzzy definitions to define popularity: Twitter has long customized its trending topics in part based on who users follow on the service.īut lately, as part of the same push to improve discovery that led to the just-launched Play Something shuffle feature, Netflix has been exploring whether giving members truly objective data about what’s popular on the service might be another effective way to drive increased viewing. But if you’re super into comedies, Schitt’s Creek and New Girl are going to be popping up in that row a lot. If you’ve watched a lot of true-crime shows, then there’s a good chance The Vanishing at the Cecil Hotel was “trending” for you when it came out earlier this year. Mariam Braimah, lead product designer for the Netflix TV app, says such categories are “actually personalized content that also happens to be popular.” In other words, Netflix figures out the shows you’re most likely to enjoy, and then tells you which of those titles are currently getting a bunch of streams. “Popular on Netflix” and “Trending,” for example, sure sound like Nielsen-like rankings of what’s hot in the U.S. Perhaps not as widely known: Some of the categories and content rows that might seem objective are actually just as personalized. What you see depends on what you’ve watched, which is why your interface might look a lot different than the one your spouse or neighbor sees when they log on. It’s no secret that Netflix home pages are tailored according to past viewing patterns. ![]() Photo-Illustration: by Vulture Photo by Netflix Life is short, so get bingeing.A prototype for the Netflix top ten that didn’t make it. ![]() So we’ve put together a list of the 40 Netflix originals series you absolutely must make time for – leaving off shows that originated elsewhere before the platform picked them up (sorry, Black Mirror ) and documentaries (sorry not sorry, Tiger King ). But just when it seems like Netflix has been left in the dust of the revolution it started, it drops something like Squid Game, and ends up right back at the centre of the entertainment conversation.Įven factoring in its increasingly frequent fallow periods, Netflix has already created so many must-watch shows that most of us won’t ever get to half of it. Of course, that innovation came back to bite them, as they now have to compete with everyone from Hulu to Disney+ to friggin’ FreeVee. Starting with House of Cards way back in 2013, the platform broke down the door for on-demand series to become their own form of prestige TV. Whatever you think of Netflix, there’s no denying the streamer has changed the game when it comes to original programming.
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